Most of us take WiFi for granted and in metropolitan areas. In fact many of us freak out if we can’t get online for like 5 minutes. We have all of the food, clean water, and electricity we need and we never stop to think how lucky we are. However, there are still parts of the world where these things are considered luxuries, but Coca-Cola is hoping to change that.
They will do so with small shop setups called Ekocenters. These Ekocenters will be opened in developing communities where it will provide residents with WiFi, clean water, power, vaccines, cooked meals, and of course Cola-Cola. Because why else would they go out of there way to do this? The company is hoping that by the end of 2015, they will be able to set up between 1,500 to 2,000 Ekocenters in 20 countries. They will cover regions like Africa, Asia, North America, and Latin America.
It is unclear if these services will be provided for free, or if there will be some kind of subscription fee or pay-per-use model, but I am guessing the latter. Coca-Cola’s CEO, Muhtar Kent, plans for each Ekocenter to be run by a woman, with the goal being to empower women through entrepreneurship and employment opportunities. Each Ekocenter will be made from a recycled shipping container and will cost around $100,000 to build, but they hope to bring prices down to $2,000.
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