We have been hearing a number of rumors that Apple will launch a new Budget iPhone in September along with the new iPhone 5S. We have seen a number of photos of the casing for the new budget iPhone.
Now a video has been posted online which shows the new casing for Apple’s budget iPhone, have a look at the video below, you can see the casing compared to the iPhone 5.
Design and Features of the Budget iPhone
The casing of the budget iPhone, as seen in the video, appears to be made of plastic, which is a significant departure from the aluminum casing of the iPhone 5. This change in material is likely a cost-saving measure, allowing Apple to offer the device at a lower price point. The budget iPhone is expected to come in a variety of colors, which is a strategy Apple has used successfully with other products, such as the iPod.
The budget iPhone is rumored to have a 4-inch display, similar to the iPhone 5, but it may feature slightly lower specifications to keep the cost down. Despite being a budget model, it is expected to run on Apple’s latest iOS 7, ensuring that users still have access to the latest software features and updates.
Market Position and Expectations
Apple’s decision to release a budget iPhone is seen as a strategic move to capture a larger share of the smartphone market, particularly in emerging markets where consumers are more price-sensitive. By offering a more affordable option, Apple can compete with other manufacturers who dominate the lower end of the market, such as Samsung and Huawei.
The budget iPhone is also expected to appeal to first-time smartphone buyers and those who are looking to upgrade from older models without breaking the bank. This could potentially increase Apple’s market share and drive higher sales volumes.
We are expecting Apple to launch the new budget iPhone in September along with Apple iOS 7 and the iPhone 5S. The simultaneous release of these products will likely create a buzz and draw significant attention from both the media and consumers. As soon as we get some more details about the handset, we will let you guys know.
Source DetroitBORG / YouTube, GSM Arena
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