BlackBerry recently launched their first Android smartphone, the BlackBerry Priv, marking a significant shift for the company traditionally known for its own operating system. This move was part of BlackBerry’s strategy to regain market share by leveraging the popularity of the Android platform. Additionally, BlackBerry CEO John Chen has confirmed that the company has other new devices in the works, aiming to diversify their product lineup and appeal to a broader audience.
Now, it looks like we have some information on the second Android smartphone from BlackBerry. The device is called the BlackBerry Vienna, and it will come with a touchscreen and a fixed physical keyboard below the device. This design choice is a nod to BlackBerry’s legacy, combining modern touchscreen functionality with the tactile feedback of a physical keyboard, which many users still appreciate.
Design and Features
The picture above shows the design of the new BlackBerry Vienna. As we can see, there is a fixed physical keyboard instead of a slide-out keyboard like the Priv. This fixed keyboard design could appeal to users who prefer a more traditional BlackBerry experience, reminiscent of the iconic BlackBerry Bold series. The fixed keyboard also means that the device can be more compact and potentially more durable, as there are fewer moving parts compared to a slide-out mechanism.
While the exact specifications of the Vienna are not yet available, there are some educated guesses we can make based on BlackBerry’s recent trends and market positioning. The Vienna is expected to be a mid-range device, targeting users who want a reliable and functional smartphone without the premium price tag of high-end models like the Priv. This could mean a balance of performance, battery life, and affordability, making it an attractive option for both business professionals and general consumers.
Potential Specifications and Market Positioning
Given the mid-range positioning, the BlackBerry Vienna might feature a Qualcomm Snapdragon 600 series processor, which offers a good balance of performance and power efficiency. It could come with 3GB of RAM and 32GB of internal storage, expandable via microSD card. The display might be around 5 inches with a Full HD resolution, providing clear and sharp visuals without being overly demanding on the battery.
In terms of software, the Vienna will likely run a near-stock version of Android, similar to the Priv, with some additional BlackBerry-specific enhancements. These could include the BlackBerry Hub, DTEK security suite, and other productivity-focused applications that have been well-received by users of the Priv. This approach allows BlackBerry to offer a unique value proposition while still providing the familiar Android experience that users expect.
The camera setup on the Vienna could include a 13-megapixel rear camera with phase detection autofocus and a 5-megapixel front camera for selfies and video calls. These specifications would be in line with other mid-range devices on the market, offering good performance for everyday photography needs.
As soon as we get more details on the specifications and features of the Vienna, we will let you guys know. BlackBerry’s move to Android with the Priv and now the Vienna shows their commitment to adapting to market trends while still maintaining their unique identity. This strategy could help them regain a foothold in the competitive smartphone market.
Source CrackBerry
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