Best Buy was one of the first retail partners that Oculus signed up to demonstrate its Rift virtual reality headset, which makes sense given the retailers sheer size. It first started demoing the Rift back in May at select locations across the country but it is now going all in.
That’s because Best Buy is going to demo Oculus Rift headsets at 500 stores across the United States in time for the holiday season. Obviously they expect plenty of sales.
The retailer sees virtual reality technology as a way to boost its own growth. It’s also running 200 demos for Sony’s PlayStation VR that’s due to be released in October. PS VR’s demos rotate between Best Buy locations in the country. So Best Buy is really taking the technology seriously. Oculus has already released its Rift headset so it’s available for purchase today. Customers who like what they see during the demo can instantly purchase one and that’s something that Best Buy will be counting on obviously.
The headset costs $600 and that’s more than what a casual gamer will be willing to spend on the first-generation of a product. So these demos are all about enticing people to take the leap.