Best Buy thinks it might have another way to stay relevant and make some extra money. By selling smart fitness technology. The big-box retailer has launched a fitness initiative that includes selling a variety of connected fitness equipment. Over 100 stores will have dedicated fitness spaces by the end of 2019, so in-store and home visitation staff will receive “special training” to help you understand the hardware.
Best Buy may be your new place for fitness equipment. The collection is available on Best Buy’s website right now, from fitness brands you already know. Hydrow’s touchscreen rowing machine is here for realistic experiences, as is NordicTrack’s connected treadmills and bikes. If you want guided cycling classes, Flywheel Sports’ Home Bike is here too. There’s even recovery technology from Hyperice and NormaTec to help your muscles recover after those tough workouts.
This is great for those interested in using exercise machines at home but don’t know where to start. It will give people another reason to visit the store for sure. It can be hard to buy exercise gear sight unseen, especially if you don’t know what to look for, and these dedicated spaces could help Best Buy reel in those newcomers. Now you can interact with the machines before you buy.