Have you ever gone to a retail store, tried out a product and then went home to place your orders online? Of course you have. It’s good to try before you buy. But most retailers don’t like this since online retailers like Amazon offer the products for cheaper prices.
The Wall Street Journal is reporting that during this holiday season, Best Buy will be matching their prices against online retailers like Amazon and others. This is designed to stop what they call “showrooming”, where people come to try products out before buying them online.
Best Buy says that showrooming isn’t a big deal, since 40% of their customers leave with a product, but it is an issue they have to address. The report also reveals that Best Buy could be offering free home delivery on items that are out of stock. That could help keep customers loyal if true.