British financial institution Barclays Bank has purchased 8,500 Apple iPads, which cost them a hefty £3.3 million ($5.3 million USD). That works out to an average price of $623 USD for each tablet. The bank will use its new tablets for “improving the customer experience.”
We aren’t sure what the bank thought about Microsoft’s Surface tablet, but since the tablets were not purchased until after the Microsoft Surface had launched, we can only guess that Barclays looked at and rejected the Surface in favor of the Apple iPad.
Then again it might have all come down to an app. The company plans on using an app called Mortgage Brain that works only on the Apple iPad and is owned by other major banks like Barclays Woolwich, RBS, Virgin Money, Santander, Lloyds TSB and Nationwide. The app checks the market for mortgage options. Whatever the case, they made the purchase.
Let’s hope the purchase ends up benefiting the customers.
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