When Google launched their Nexus 7 tablet, the device did not feature a rear camera, and many people were wondering why Google and Asus decided not to have a rear camera on the device.
Now Asus has released a statement, which confirms that the rear camera was left out of the Nexus 7 tablet to keep the costs down, you can see the statement below.
“Why is there no rear camera?
To make this device accessible to the widest possible market, price is very important. ASUS believes that for this device a good rear camera is important. Adding a high quality rear facing camera will increase the price point and many users would not have a use for it. Adding a lower quality rear facing camera would compromise on the overall user experience so the decision was made not to include a front facing camera therefore keeping the price down and user experience extremely high.” – ASUS
The Importance of Cost Management
The decision to exclude a rear camera from the Nexus 7 was primarily driven by cost considerations. In the competitive tablet market, pricing can be a critical factor in a product’s success. By omitting the rear camera, Asus and Google were able to offer the Nexus 7 at a more affordable price point, making it accessible to a broader audience. This strategy aligns with the goal of providing a high-quality device without unnecessary features that could inflate the cost.
For many users, the absence of a rear camera is a minor trade-off, especially when considering the other impressive specifications of the Nexus 7. The tablet features a high-resolution display, a powerful processor, and a sleek design, all of which contribute to an excellent user experience. By focusing on these core aspects, Asus and Google ensured that the Nexus 7 remained competitive in the market.
User Experience and Practicality
Another significant factor in the decision was the practicality of a rear camera on a tablet. Unlike smartphones, which are frequently used for photography, tablets are less commonly used for taking pictures. Most users rely on their smartphones for capturing moments, as they are more portable and convenient. Including a high-quality rear camera on the Nexus 7 would have added to the cost without providing substantial benefits to the majority of users.
Moreover, a lower quality rear camera could have compromised the overall user experience. Asus and Google prioritized maintaining a high standard of quality across all features of the Nexus 7. By excluding a potentially subpar rear camera, they avoided detracting from the device’s overall performance and user satisfaction.
I suspect that many owners of the Nexus 7 will not really be bothered with the lack of the rear camera on the device. This would not be something that would put me off buying the tablet, especially considering its low price point for the device’s other specifications.
The decision to exclude a rear camera from the Nexus 7 was a strategic move by Asus and Google to balance cost and quality. By focusing on essential features and maintaining a competitive price, they created a device that appeals to a wide range of users. The Nexus 7’s success demonstrates that sometimes, less is more, and that thoughtful design choices can lead to a superior product.
Source Brief Mobile
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