The Steve Jobs biopic starring Ashton Kutcher is coming to theaters next month, and according to the New York Post, Lenovo is offering $10 million to secure Kutcher’s endorsement. He’s been the face of Nikon’s digital cameras for almost four years now and that has worked out pretty well, so why not?
People seem to love Kutcher, so it’s a good match. Especially since both IDC and Gartner recently declared Lenovo to be the world’s number one seller of PCs. Kutcher is television’s highest-paid star. Seems like a good match.
He will definitely help them sell a lot more devices and make Lenovo better known to mainstream customers.