Both Apple and Google have been trying to get into the TV market, with their connected devices, the Apple TV, which Apple’s former CEO, the late Steve Jobs once described as a hobby, and Google’s TV platform.
According to research firm Strategy Analytics, Apple’s set top box, the Apple TV is the most popular device in the connected set top box market with around a 32 percent share of the market.
Apple’s Dominance in the Market
Apple TV’s success can be attributed to its seamless integration with other Apple products and services. The device allows users to stream content from iTunes, Apple Music, and Apple TV+, making it a central hub for entertainment. Additionally, the Apple TV supports a wide range of third-party apps, including popular streaming services like Netflix, Hulu, and Disney+. This extensive app ecosystem ensures that users have access to a vast array of content.
There have been rumors that Apple is working on a new Apple HDTV set, which is expected to come with Apple’s voice assistant Siri, and it is rumored to launch some time next year. This new device could potentially revolutionize the TV market by offering a more integrated and user-friendly experience. Siri’s voice control capabilities would allow users to search for content, control playback, and even manage smart home devices, all through voice commands.
Google’s Efforts in the TV Market
On the other hand, Google’s TV platform has also been making strides. Google TV, which is built on the Android TV operating system, offers a different approach by focusing on personalized content recommendations and integration with Google’s ecosystem. Google TV’s interface is designed to help users discover new content based on their viewing habits, making it easier to find something to watch.
We have also heard that a number of other manufacturers will be releasing new Google TV connected devices, some of which we are expecting to see in January at CES 2012. Companies like Sony, TCL, and Hisense have already embraced Google TV, offering a variety of smart TVs and streaming devices that cater to different price points and feature sets. This diversity in hardware options allows consumers to choose a device that best fits their needs and budget.
Google TV also benefits from its integration with Google Assistant, which provides voice control capabilities similar to Siri. Users can ask Google Assistant to search for content, control smart home devices, and even answer questions, making the TV experience more interactive and convenient.
Source Slashgear
The Future of Connected TV Devices
As both Apple and Google continue to innovate and expand their TV platforms, the competition in the connected TV market is expected to intensify. Apple’s rumored HDTV set and Google’s ongoing partnerships with TV manufacturers indicate that both companies are committed to enhancing the user experience and capturing a larger share of the market.
One area where both companies are likely to focus is the integration of advanced technologies such as artificial intelligence and machine learning. These technologies can help improve content recommendations, optimize streaming quality, and provide more personalized experiences for users. Additionally, the integration of smart home features will likely become more prevalent, allowing users to control their entire home ecosystem through their TV.
Have a look at our handy OLED TV Explained guide for more information on the latest HDTV’s.
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