According to an iTunes Connect letter that Apple has been sending out to developers, Apple will be raising the prices in its iTunes App Store in order to account for changes in foreign exchange rates. Luckily for some of us, and unluckily for others, only five regions are affected by these changes.
Those affected will be Australia, India, Indonesia, Turkey, and South Africa. Sorry everyone in those countries. Apple will also be raising the retail prices for Israel while at the same time decreasing some price tiers for New Zealand. Purchasing from these countries’ App Stores will now be more expensive although we don’t yet know by how much. Just last week we heard mumblings that prices in the UK could increase as well.
That is because the British government is considering applying the 20% VAT onto digital downloads. Until now digital downloads from platforms like iTunes or Google Play weren’t affected by the 20% VAT, a loophole which the British government is hoping to close, so they can get their cut. Apple previously raised prices in the UK in 2011, so UK users will not be pleased about another price increase.