Most retailers now accept Apple Pay and now some of the last holdouts are finally getting onboard with it. Target, Taco Bell, Jack in the Box, Hy-Vee and Speedway have all introduced support for Apple Pay, making it very easy to check out when you need to pay. The rollout will be gradual for some of these stores. Target expects to have all of its 1,850 locations using the technology in the “coming weeks,” while Taco Bell and Jack in the Box expect to complete their deployments in the “next few months.”
It will all happen soon. Target was one of the founding partners for Merchant Customer Exchange, whose CurrentC format was supposed to give more control to retailers as well as deeper insights into shopping habits. The members opposed formats like Apple Pay, but CurrentC’s sluggish development and the greater convenience of its competitors led to its downfall. And so everyone eventually gave in and supported NFC. That is true for Target as well.
This is good news for Apple Pay, too. After all, 74 of the top 100 merchants and 65 percent of all retail locations now accept its NFC format. It’s always nice to get another one in the fold and add to that number.
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