In an attempt to take on Google’s indoor maps, Apple has paid $20 million for WifiSLAM. The company provides indoor location services using Wi-Fi and GPS. Interestingly, the company was co-founded by former Google software engineering intern Joseph Huang along with Jessica Tsoong.
Since Google is offering indoor mapping for airports, stadiums and shopping centers, Apple wants to compete. They need to now more than ever since Apple Maps started off on the wrong foot and has a poor reputation to mend.
WifiSLAM uses Wi-Fi to help apps detect a mobile user’s location inside and can detect the location within 2.5 meters. This should help improve its Apple Maps application. Some have called the application life-threatening. In Australia, incorrect directions between cities led some travelers to get lost for hours in the Outback.
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