Nielsen have published their smartphone data, and according to the most recent figures for the month of July 2011, Google’s Android OS now makes up 40 percent of the US smartphone market, making it the most popular mobile platform in the US today.
Apple’s iOS platform has stayed the same with around a 28 percent share and RIM Blackberry has decreased to around 19 percent, Windows Mobile is now sitting at 7 percent and other operating systems at 5 percent.
Among those who say they are likely to get a new smartphone in the next year, approximately one third say they want their next smartphone to be an iPhone and one third say they want an Android device. However, among those who say they are usually the first to embrace new technologies, “Innovators” or the earliest of early adopters, Android leads as the “Next Desired Operating System” – 40 percent for Android compared to 32 percent for iOS. (Survey respondents were asked several questions to determine their attitudes toward new technologies.)
You can find out more information about the latest survey, including some more facts and figures over at Nielsen.
