You know the old saying: If you can’t beat them, join them. AMC Entertainment, the largest theater chain in the world, has this attitude. It will soon be offering movies to stream at home.
The movie theater industry has tried many approaches to compete with the lure of at-home streaming, from subscription passes to new formats. However, with Netflix and more competition coming soon, AMC is getting in on the action with its own streaming program.
It is called AMC Theatres On Demand, and it is an iTunes-like online store that will offer around 2,000 films that can be bought or rented for your home viewing after their theatrical runs are finished with. The movies will be available in the US only and prices will be between $3 and $6 for rentals and $10 and $20 for purchases.
AMC apparently has deals with the five largest studios, Disney, Warner Bros., Universal, Sony and Paramount, to offer their movies on their own platform. This new service follows its existing AMC Stubs program, which lets subscribers see up to three movies per week at theaters.
The online video store is set to open this week. Will it be able to handle the competition? Only time will tell.