Amazon has been focused on expansion for its smart home speaker line recently, but it’s not just about the number of Echo devices on the market. They are expanding the market reach as well.
The company announced today that Echo and Alexa are now available in India by invitation only, and they will also expand to Japan later this year. Devices will start shipping in India as soon as this month.
Tom Taylor, the SVP of Amazon Alexa, says that the company will also open the Alexa Skills Kit and Alexa Voice Service to allow developers to create customized software for Indian and Japanese customers. Hardware makers will also have the freedom to build devices that can work with Alexa. This expansion marks the first time into Asia for the Echo, which Amazon has to do if it wants to compete in the smart home speaker market.
This is because Apple and Google already have an advantage over Amazon because they already have a large presence in Asia. It’s a smart move for Amazon and we will probably see them expand to more countries in the region next year. It will be interesting to see what happens with echo in the region.
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