Some people are technologically challenged, so setting up a new electronic device can be a headache. Best Buy has offered a solution for these customers called Geek Squad, where it sends over trained staff to get everything up and running for you.
It’s one major advantage that the retailer continues to have over Amazon, but now it appears that Amazon is now setting up its own army of trained personnel to visit your home to set up their “smart home.”
Over the past few months, Amazon has been hiring “an army of in-house gadget experts” to give customers free Alexa consultations as well as production installations for a fee. In fact, Amazon has already rolled out this new service in seven markets across the United States, rather quietly. The service will help customers set up their “smart home,” with devices like thermostats and smart speakers that can be controlled using apps and voice commands.
Amazon already offers a marketplace where service providers offer services like plumbing, masonry, TV mounting and more. With the increasing popularity of smart home devices, Amazon sees this as important. The return rates on such devices are higher than normal, because most customers are unable to figure out how to set up the products properly. So a service like this makes sense. We don’t know when the company is going to launch it officially.