Amazon has been selling self-branded goods for a while in the form of tablets, USB cables or even baby wipes. However, soon it will venture into uncharted territory: that of food.
Wall Street Journal sources think that Amazon is weeks away from a “broad push” into selling its own brands of foods.
The Happy Belly label would offer everything from cooking oil to tea, while the Wickedly Prime badge would focus more on snacks. There may also be a wider move into products like the Presto line (which includes laundry detergent and the like) and Mama Bear (that one includes baby-related goods, including food).
Hopefully pricing will entice folks to buy. There is no comment from Amazon yet. This move does make sense. Think about it. Amazon has all of the data about the food that sells through its store. More than anyone else. It knows which categories sell, could predict flavor trends and they can practically sell it before it arrives. Amazon also doesn’t have to run ads or fight for shelf space in grocery stores. This could be a big move for the company. If the dry run is successful, they will sell you more than they ever have.