Amazon is not finished with integrating Whole Foods with their larger operation. Amazon has announced that its Rewards Visa will now offer users the same level of reward when they shop at Whole Foods as they receive at Amazon itself. Eligible Prime members will now get a flat five percent bonus on all purchases that they make at Whole Foods, just like they do online. To compare, shopping beyond Amazon’s sphere of influence will net you two percent back at restaurants, gas stations and drugstores, and a single percent elsewhere.
The big takeaway here is that if you’re a Prime member, then you’ll get the five percent bonus; for others, the return is three percent. But as Amazon’s ecosystem of products and services begins to coalesce, users will have less reason not to sign up to Prime. The idea is that they will pull you in and you’ll be spending more time inside Amazon’s system.
So if you are a Prime member you just got another huge benefit. That is, assuming that you like shopping at Whole Foods anyway. You have to admit, it’s getting harder and harder to resist the perks of having a membership with Amazon these days.
Source EngadgetFiled Under: Technology News
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