Not content to be just a retail giant online, Amazon is opening a brick-and-mortar bookstore in Manhattan sometime this spring as well. This confirms a rumor from last year that it would launch a New York City location, though the retail giant is opening it sooner than expected and in a different location.
Instead of being at the upcoming Hudson Yards development, slated to open in late 2018, it will be located at Time Warner Center in Midtown at the edge of Central Park. It is ironic because it may have chosen the Central Park location due to Manhattan rents dropping because of online stores. Crazy.
Right now Amazon has three bookstores on the west coast, in Seattle, Portland and San Diego. Obviously now they are focusing on the east by opening two in Chicago and Massachusetts. Amazon charges Prime members less for books at its physical locations, but lets you sign up for a membership in-store. The goal with brick-and-mortar stores is to sell things, yes, but also to interest you in a Prime membership. That is where the real money is at for Amazon. It will be interesting to see how many new members they get from stores.
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