It turns out that Amazon’s Prime Day was even more successful than the company could have predicted, with customer orders surpassing Prime Day 2015 by over 60 percent worldwide and 50 percent in the United States alone. It looks like Amazon may be onto something here. The numbers they did are just amazing.
The special sale day included various deals on Amazon-branded products like Kindles and Alexa-enabled home devices, and had Prime members on the site looking for all kinds of deals.
The event quickly became the biggest day ever as far as Amazon devices went, breaking records all over the place. Prime Day had over two millions toys and one million pairs of shoes purchased by consumers, 90,000 TVs purchased and hundreds of thousands of Kindle e-readers sold along with other amazing sales numbers. It took a toll on the site for sure, with checkout difficulties and other various headaches to worry about during the big day.
Despite a number of issues like that, the annual Prime Day was another success. I think we can safely say that we’ll see another one next year and it will probably be even bigger than this year’s event. They have a year to plan for it.
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