Over the past few months, Amazon has been slowly helping people get used to the idea that it owns Whole Foods, mostly by hawking its wares in the chain’s stores. Now it’s more fully embracing the supermarket chain as part of its identity by making its goods available for purchase via Amazon’s Prime Now service. Right now, the offering is only available in select Austin, Cincinnati, Dallas and Virginia Beach neighborhoods, but obviously the company plans to expand its reach to more cities throughout the year. It may come to a city near you soon.
Under Prime Now, you can order fresh produce, meat, seafood and other organic food that you can usually buy from Whole Foods stores, but the enticement is that you can get them delivered to your home in two hours. If you need it faster than that for whatever reason, you can pay $8 to get your order delivered in one hour, as long as it’s at least a $35 order. Whole Foods delivery is available from 8AM to 10PM.
If you are interested, just head over to Prime Now’s website or download its app and check your Zip code to see if it’s available in your location. Whole Foods shoppers are going to love this.