If you pay $99 per year for an Amazon Prime membership you get access to the company’s video streaming service as well as two-day free shipping on eligible items. Amazon has a lot invested in their streaming service and has spent a lot of money acquiring and creating original content for Prime Video to remain competitive with Netflix and Hulu.
However, there is speculation that it might eventually launch a free video streaming service.
In fact, earlier this week Amazon released the first episode of season 3 of The Fashion Fund, a show that’s produced by Conde Nast Entertainment. The show is about fashion design contests with a $400,000 grand prize. It’s available to stream for free, even if you are not a Prime member. Just visit Amazon.com and watch the first and upcoming episodes as they’re released. You do have to sit through advertisements in exchange for that free price.
Amazon might see value in this model and start offering exclusive shows for online streaming absolutely free. If they do it will be ad-supported, enabling Amazon to cash in on the audience that doesn’t want to pay $99 per year and rake in online advertising dollars. That makes sense as you get everyone’s money. It is just speculation at this point though. We will have to see if this comes to pass.