Competition is always an amazing thing for the consumer. When Walmart stopped its Amazon Prime-style subscriptions awhile back and offered free two-day shipping for all orders over $35, it was a threat to Amazon. A way of saying “we might not compete directly, but we can still undercut you. So take that.”
Well, Amazon had to respond and they did so in the best way. Just a year after it raised its free shipping minimum to $49, the online shopping giant has now lowered that limit back to $35.
This is big news for shoppers who don’t have Prime and want to avoid fees. Amazon most likely raised the minimum last year in response to rising logistics costs. It couldn’t afford to hand out free shipping as often as it had in the past. So we can conclude that Amazon either got those costs under control, or that it’s willing to eat some money in order to get Walmart’s customers. Competition between internet stores is good for all of us. Now we have a cheaper shipping option from Amazon. It won’t speed up your order, but it will save you money when you make your next order. I think we all can appreciate that.