You probably know that Amazon had a process of deciding which Prime Video pilots would be picked up for a series. It asked viewers to vote on the pilots and the company would then decide on the series orders based on the voting. Now it’s doing away with voting for now, though. Amazon has confirmed that it will no longer be taking votes from viewers to decide on Prime Video pilots.
Amazon Studios chief Jennifer Salke says that the company has decided that the Prime Video pilot voting will be “set aside for now.” Amazon will still be requesting new pilots and picking them up for series. It’s not going to be basing the decision on votes from viewers. The company will rely on internal testing and “some user data” to make these decisions from now on.
It’s not the voting system itself that was the problem, but the concept of voting and making TV pilots have led to shows “taking way too long” to arrive on the platform, according to Amazon’s Albert Chang.
So they will remove a step that’s causing new shows to take longer to arrive. Because rivals like Netflix don’t go through the process, they are capable of quickly bringing original content to their platforms all of the time. We will see how this goes.