Amazon Spark, the e-commerce giant’s social network, which you may or may not have heard of, has apparently shut down after only a couple of years. If you don’t even know what it is, you aren’t alone.
It was Amazon’s version of Instagram, except it focused on shopping discovery and was never quite as popular. Users can tag products that are on Amazon on their posts since the service is specifically aimed at Prime subscribers. Now the service has vanished from the internet, with the amazon.com/spark URL now redirecting to the new #FoundItOnAmazon page. It didn’t last long, but at least they gave it a go.
A spokesperson said, “We are always experimenting with new experiences to delight customers. We are currently testing #FoundItOnAmazon, a new experience to inspire shoppers looking for fashion styles and home décor. #FoundItOnAmazon is based on the insights from these past experiments. It is currently available to a portion of our customers.”
The spokesperson didn’t share more details about Spark’s fate, but some speculate that one of the reasons the social network was shut down was because the Amazon VP of Consumer Engagement, Chee Chew, left the company for Twilio in early 2019. Chew was heavily invested in Spark.