Amazon has been working on a more experimental approach to deliveries. It launched its Counter pick-up option in the US back in June, which allows customers to get their parcels delivered to partner stores. Now, it’s expanding this service and opening thousands more Counter locations in the US. This is just in time for this year’s holiday shopping season and is thanks to its partnerships with Stage Stores, GNC and Health Mart.
Customers can choose to have their parcel sent to a Counter location if it’s available in their area. Once the package arrives, you’ll get an email with a barcode that you need to show the staff. You have 14 days to collect the package. Counter is a great alternative for those who don’t need their items right away or are worried about porch pirates stealing a package.
Amazon has been trialing Counter with GNC, Health Mart and Stage Stores over the last few months in order to offer more pick-up locations. Patrick Supanc, the Worldwide Director of Amazon Hub, said customers’ and partners’ response to Counter’s launch “has been tremendous.” He also says, “This new network of pickup points gives customers a pickup experience that is fast, flexible and convenient, and partners are thrilled with the strong engagement and additional foot traffic Counter is driving for their stores.” It is a complete win for customers. No doubt about that.