Captioning for all content is one of the benefits that Amazon Prime members get when streaming content from Amazon Prime Video, because Amazon provides captioning for all content available on its video streaming service. Now Amazon is taking things a step further.
They have reached an agreement with the National Association of the Deaf where they have committed to adding captions to more than 190,000 TV shows and movies which can be rented or purchased outside of Amazon Prime Video.
The National Association of the Deaf acknowledges that Amazon has already added captions to most of the content available on its service. This agreement will do the same for more than 190,000 titles in its library. This is a cool thing for Amazon to do and it shows that they care about those who are watching.
Amazon will start with titles that have recently been watched by users. Amazon has already made sure that captions are available for more than 85 percent of its video content that has been viewed more than ten times in the past three months. By the end of the year it will caption at least 90 percent of this content and their goal is to reach 100 percent by December 31st, 2016.
Great move by Amazon. It will make online entertainment more accessible for those who are deaf and hard of hearing.