We have heard many reports over the past few months that Google is going to buy Twitch, the popular video game streaming company. And even though it was reported earlier in the month that the deal was finished for $1 billion, it looks like Google did not get it. Amazon stole it away from them.
It has been confirmed that Amazon is acquiring Twitch. The outstanding shares will be purchased for about $970 million. Just to refresh your memory in case you don’t know what Twitch is: It is a video game streaming service that launched over three years ago and it has been super popular. As of the end of 2013, it had over 40 million users who were watching an average of more than 100 minutes of video every day.
Emmett Shear, Twitch’s CEO, posted a letter on the company’s official website confirming the acquisition. According to him, they went with Amazon because it believes in the community and also shares Twitch’s values and long-term vision. “They want to help us get there faster,”. Twitch users will be happy to hear that Twitch will be keeping its brand, employees and its office. Nice! That is a great outcome. Twitch will also be keeping its independence, but Amazon’s cash will provide them with enough resources to improve the video game streaming service in some really good ways that should benefit everyone.