As you know, Waze has a history of running promotions that bring celebrity voices to the platform for a limited time. Now Amazon is doing something similar for Alexa, the digital personal assistant.
Amazon’s Alexa is getting Oprah’s voice as part of a promotional campaign that Amazon and Oprah’s O magazine are running. Fans of Oprah will love this.
Oprah is here for the holidays folks. Just so you are aware, Oprah’s voice won’t respond to your everyday voice commands like Alexa does. Her voice will only show up when customers shop her “Favorite Things” via Alexa. O, The Oprah Magazine and Amazon have promoted Oprah’s Favorite Things online for a few years now. Amazon launches a dedicated storefront online and on mobile, but this year they are adding Alexa and its Echo lineup of smart speakers.
Users can trigger Oprah’s voice by saying “Alexa, let’s shop Oprah’s favorite things.” Oprah’s voice will then fill the room as if she is with you, while she recommends one of her favorite products for the holiday season. She will also tell you why she picked that product. Alexa will then ask if you want to purchase the product and if you say no, Oprah will move on to the next item on the list. If you don’t have access to Alexa or Amazon’s Echo devices, you can still find Oprah’s Favorite Things in a dedicated Amazon storefront both online and on mobile.
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