Like many publishers, Facebook makes the bulk of its revenue by serving advertisements to its billion-plus users. A significant chunk of those ads are served on mobile but the company has been feeling the pinch from desktop users who use ad blockers.
So Facebook has announced that it has made changes to the way ads are served on the desktop version of the site and that they will now be able to bypass ad blockers. This doesn’t sit well with everyone of course.
Makers of the popular ad blocking software Adblock Plus say that this decision is “anti-user.” While Facebook has found a way to push ads to users who have ad blockers enabled, it also said that it will provide users with ad preference tools which allow them to tailor their ad experience.
AdBlock Plus says that this “takes a dark path against user choice.”
What side of the argument are you on? I think we have to remember that most content online is only available to the user because ads pay for it. If you want everything for free, you are going to have a lot less good content online. We will have to see what happens with this.