Right now we are seeing a rise in video streaming services and while options are good to have, it does creates a problem because how do companies realistically expect customers to subscribe to multiple streaming services at once? HBO might have an idea.
A report cites that WarnerMedia has plans to launch a cheaper, ad-supported version of HBO Max in 2021. Right now, HBO’s plan costs $15 a month, making it more expensive than other streaming services like Netflix and the upcoming Apple TV Plus and Disney Plus.
The company also has plans to launch HBO Max this coming spring and that is expected to be even more expensive than the current HBO plan, so it will be hard to convince customers to subscribe when there are plenty of cheaper options available. However, there may be a cheaper, ad-supported version that could be of interest to some customers.
This seems to be taking a page out of Hulu’s playbook. The company has a cheaper tier that comes with ads. The goal by 2025 is to reach as many as 80 million global subscribers. This ad-supported tier could help the company achieve that goal. We will have to see how this all pans out for HBO.