It looks like Activision is getting ready to bring franchising to Call of Duty esports. The company stated in its annual report that the future of CoD esports includes franchises and that it’s going to “launch team sales for the Call of Duty professional league” later in the year.
Activision says that its expertise with launching and growing the Overwatch league will allow it to launch additional professional esports initiatives. It intends to expand the number of Overwatch teams and is also looking to launch team sales for the Call of Duty professional league.
“Over time we believe our esports initiatives could rival traditional sports for audience interest, advertisers, sponsors, ticket sales, and merchandise sales (both virtual and physical),” the company adds in its report.
So it looks like Activision is getting ready to launch a franchised professional Call of Duty esports league. Since it mentions “team sales” in the report, Activision may be searching for investors or organizations who might be interested in purchasing a team in the franchised league.
Very interesting news. Activision hasn’t officially commented yet. Hopefully, we will hear more about this soon. And when we do hear something we will pass it along to you.
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