The T-Mobile BlackBerry trade-in promotion had the carrier experiencing an increase in BlackBerry trade-ins during the two weeks that the promotion ran for. So, were customers trading in their BlackBerry phones for newer BlackBerry phones? That would be great for BB, but sadly that is not what was happening.
According to a report from TMoNews, their sources say that most of the trade-ins were for devices running other operating systems. They claim that 94% of people trading in their older BlackBerry phones were switching to another platform. So, the math says that 6% of those trade-ins were really for BlackBerry phones. Those are not great numbers.
The promotion basically gave customers $200 in credit towards a new phone if they brought in an old BlackBerry device, and those who traded-in a BlackBerry for a new BlackBerry got an extra $50 in credit. It looks like T-Mobile was the big winner here. This can’t make BlackBerry very happy. But those who traded in their Blackberry for a new device are very happy right now, that’s for sure. Things are not looking good for the company.
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