According to Apple, the iTunes music store now has more than 575 million users. That’s not hard to believe, but would you believe that Apple adds roughly 500,000 or half a million new iTunes accounts every day? Asymco’s Horace Dediu believes it.
If this is accurate, than by the end of this year Apple could add an additional 100 million new iTunes accounts. Do you believe those numbers? They sound too good to be true, but maybe it isn’t surprising.
After all, iTunes is a place where you can find all kinds of content. You can get apps, music, movies, TV shows, podcasts and much more all in one handy place. Before you get too excited, Horace believes that even though user adoption numbers have gone up, spending per account has gone down in the past few years. He thinks that a single iTunes account right now generates half of the revenue that each of Apple’s 100 million iTunes accounts did back in 2009.
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