Would it surprise you to hear that more than 60% of the apps in the App Store have never been downloaded? Not even once? That is indeed the case, according to analytical firm Adeven. They even counted the number of flashlight apps and found that Apple iPhone users have 1,899 choices. Christian Henschel, Adeven CEO, says that there are only a “couple of thousand apps” that get downloaded in number from Apple’s app store.
What stinks is that small developers don’t have a chance. Angry Birds can take off, make a ton of money, but the little guy has to lay out a lot of money for promotion and count on having a lot of luck. Adeven CEO Henschel also says that without a proper search mechanism in the App Store, the only way to get noticed is through the lists showing the top titles.
To that end, Adeven is promoting its free analytic service Apptrace which collects iOS app data in the 155 countries that support the App Store. It measures how specific apps measure up in the entire store and will soon be able to compare data for app vs. app analytics.