If there is one thing we should all know by now, it is that people love Angry Birds. They don’t just love the game, they are obsessed with it. During December, 263 million active players played the game.
It had 30 million downloads the week of Christmas alone and on Christmas Day, there were 8 million downloads of Angry Birds. The monthly figure is a 30% increase over the 200 million active players for the games back in December 2011. So yeah, I’d say that everyone has Angry Birds fever.
That’s not too surprising when you think about how Rovio has marketed the brand. These days you can spot Angry Birds on lunch boxes, backpacks, almost anything. Rovio knows how to steer their properties and make them a lasting force.
Source Phone Arena
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