Apple Halves Minimum iAd Buy In To $500,000

When Apple first launched its new mobile advertising platform iAd, Apple set the minimum spend for advertisers to $1 million to use the service, which set the market towards big-name companies. Now as the first round of iAds comes to an end Apple is halving the minimum spend to $500,000 in an effort to attract smaller business to the platform.

Although Apple’s iAd platform has more than 60 successful brand campaigns and a 100 percent renewal rate, some developers feel the new advertising platform has been slow to gain traction.

Apple iAd

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Awesome Mini Cooper Gaming Chair

Check out this fantastic gaming chair created from the frontend of a Mini Cooper. Its been designed and created by David Gawthorpe and includes an Xbox, 500-watt amplifier, strobe and laser lights, stereo sound, lasers, a fridge at the back and even a remote-controlled smoke machine.

When not in use the gaming chair can be folded away and is hidden under the bonnet of the car. To play simply lift the bonnet and your ready to go. The foot pedels slide out from the front grill and the Steering wheel swings in to position from under the bonnet.

Mini Cooper Gaming Chair

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Battlefield 3 Gameplay Trailer (Video)

EA and Dice have revealed a new trailer for Battlefield 3, and EA have announced that Battlefield 3 will be available for the PlayStation 3, Xbox 360 and the PC in the fall.

Battlefield 3 will feature both single player and multiplayer modes, have a look at the official trailer in the video below.

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ToughTech Duo QR RAID Storage System (video)

If you are looking for a small RAID storage solution for your photos or media data the new DUO QR RAID storage device from ToughTech might well be worth a look. The small high performance RAID device uses two 2.5″ notebook drives or solid state drives to back-up and store data.

Its been specifically designed for professional photographers and digital media users while on location or in the studio, and measure a portable 3.5” x 6.26” x 1.34” or 89mm x 159mm x 34mm. Watch a quick demo after the break to see the new ToughTech Duo QR RAID Storage System in action.

ToughTech Duo QR RAID Storage System

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CASPro Blood Pressure Monitor Set to Revolutionise Measuring Methods

A new blood pressure monitor the CASPro has been created by a research team in Singapore and the UK that has been hailed by experts as a scientific breakthrough that could revolutionise the way blood pressure is measured.

The newly developed CASPro blood pressure monitor makes it easier to measure a patient’s femoral artery (in the leg) to the aorta. The aorta is the body’s largest artery that extends out from the heart and is a key indicator of stroke and heart disease risk. Normaly measurements are taken using a catheter up a patient’s femoral artery (in the leg) to the aorta. The new monitor is both noninvasive, and mobile providing much quicker and more accurate results.

CASPro Blood Pressure Monitor

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Google Aiming to Bring More Live Sports Coverage To YouTube

After Google’s successful trials, streaming live cricket matches and special events such as Arcade Fire live at Madison Square Garden. Google is now looking to expand its live coverage of sports events on YouTube and is currently in talks with the NBA and NHL to stream games live.

Throughout its live streaming trials Google data showed that during the Indian Premier League live cricket coverage, users spent on average around 40 mins watching each game. Compared with an average of 15 mins per users viewing videos on YouTube at other times.

YouTube

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iPod Nano Receives Software Update Version 1.1 With Off Switch Ability

Apple has this week released a new update for its latest 6th generation iPod Nano, letting us know it still cares about the smaller products in its range.

The new update version 1.1 brings with it two new features including the abilities to completely turn off the iPod and to control music or radio playback using the Sleep/Wake button. Before the update holding the Sleep/Wake button would put the device in to sleep mode rather than a complete shutdown.

iPod Nano 6th Gen

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2011 MacBook Pro Specifications Leaked?

Update 24th February

Apple has now officially launched its 2011 MacBook Pro’s, full details at the link below.

2011 MacBook Pro Full Specifications

As well as some photos of the new 2011 MacBook Pro Thunderbolt connector, it looks like we may have some specifications for this years MacBook Pro which Apple is expected to unveil tomorrow.

Fscklog has posted a screenshot of specifications on the new 2011 13 inch MacBook Pro, you can see them in the second photo below, although it is in German.

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Avatar Kinect Functionality Tour (video)

A new demonstration showing the features and functionality of Microsoft’s upcoming Avatar Kinect technology, due out later this year for the Xbox 360 video-game console.

The demonstration took place at Microsoft’s headquarters on Monday and Todd Bishop from TechFlash was at the briefing and has posted a detailed video of the presentation. Watch it after the jump to see a run through of the Kinect Avatar program.

Avatar Kinect

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