Nokia continues to cut costs and it has shut down its biggest store, the Shanghai Nokia flagship. Nokia opened the Shanghai flagship store as its world’s biggest in 2007, but things were going great at the time.
That was then and this is now. In the past six years Nokia missed the smartphone boom and is struggling to catch up to Android and iOS. Times change.
Nokia has also changed its retail strategy radically. From an Apple-like approach to retail with its own retail locations, the company is now “growing its presence in operator and third-party retail outlets.”
Nokia isn’t finished yet. It is planning to scale up its online presence. The store in Shanghai, China closing will result in a move to a smaller store there.
Source PhonearenaFiled Under: Mobile Phone News, Technology News