HTC is starting to have some success once again and making great sales. The time is right to sign a big name actor to promote it’s brand. So HTC has signed Robert Downey Jr. to a two-year $12 million contract.
Downey will be playing himself in the ads, not Sherlock Holmes or Iron Man. Samsung is said to spend 10 times the amount for advertising than HTC does, so this appears to be a nice move. Since Samsung spent $10 billion on marketing last year, that means that HTC spent roughly $1 billion on marketing in 2012.
The actor should help them reach even greater heights.
Source Phone Arena