Innovision have created a technology that can display 3D holographic displays similar to that of a futuristic film.

Using a specially designed case the HoloAD technology uses three different images which are projected to a centre point where the full image can be viewed from the front and sides of the case. Creating a 3D Holographic movie above the iPhone in the picture below. View the videos after the jump for examples of what this new technology can do.

The advertising possibilities for HoloAD  technology are fantastic and projecting the images above the devices really adds to the eye catching effect. With augmented reality making its move into everyday life I’m sure it wont belong until these are a common site in high street our stores.

Via Ubergizmo