By now you have heard about the selfie taken by celebrity talk show host Ellen Degeneres during the Oscars. It went viral very quickly. The tweeted photo was retweeted several million times over, surpassing even President Obama’s “Four more years” tweet.
If you watched the Oscars, the moment when Degeneres gathered the celebrities for a selfie might have seemed spontaneous. Of course if you know anything about Hollywood or politics, you know that nothing is ever spontaneous. In fact, according to a report from The Wall Street Journal, that “impromptu” selfie might not have been so spontaneous after all. According to the report, they claimed that the idea of taking selfies was one that was dreamed up by Degeneres herself several days before the broadcast. Samsung was the one sponsoring the event, so ABC suggested that she use a Samsung phone. Samsung executives then trained her and taught her how to use the phone. The end result was that many sheeple were duped into believing it was an authentic moment. And THIS is how you sell phones.
It just goes to show you that people will believe anything when a company is trying to sell them something and orchestrating a commercial. The big winner here is Samsung who got tons of coverage.