EA to go 100% digital

Physical media might not be dead yet, but here is another nail in the coffin. Games publisher, EA recently announced that they will soon be a 100%-digital company. EA’s president, Frank Gibeau says that the digital market is the fastest growing area for the company (which is currently making the company $1.2 billion in revenues annually. Not bad huh?).

I guess it makes sense. There have been rumors of the next generation PlayStation and Xbox being disc-free consoles. Plus, many gamers are already downloading games instead of buying them from traditional retailers. EA could easily go digital-only and still make big money.

Then again, are all of the customers ready for it? That’s the real question. You can only get their money when the customer is ready to buy digitally.

Source Ubergizmo

No Comments »