There’s no better way to make ensure your game will get plenty of attention than by trying to condition receipt of review copies on favourable coverage. The entirely wrong sort of attention, as it turns out and as EA just found out after trying to foist a questionable questionnaire onto GameReactor in exchange for review code. The material in question is just below:
Did the reviewer personally review BFBC2 or Black Ops?
What score did he give it?
What is his past experience with Battlefield?
Is he a fan of Battlefield?
Is he a fan of Call of Duty?
Has he been playing BF Franchise? BFBC2? 1943? BF2?
Has he expressed enthusiasm or concern for BF3? What are they?
Did he play the beta? Did he enjoy it / get frustrated with it?
What is his present view on the game?
This sort of thing is fairly understandable if you’re Eidos, you just released Kane & Lynch and Jeff Gerstmann just went and truthed all over it. But Battlefield 3, EA? Seriously?