Cyber Monday is the year’s second biggest shopping day, but when it comes to online purchases it is probably the largest one of the year. Online shoppers are estimated to have spent $1.98 billion. That is the most ever, according to Adobe’s Digital Index.
Not surprisingly, mobile devices were a huge part of online shopping this year, on November 26th. In fact, sales from smartphones and tablets doubled this year. Tablets sales growth was 110% and smartphone sales growth was 100%. Which items had the most sales growth? That would be Toys and Health and Beauty categories.
Interestingly, Social network referrals contributed only 2% to the sales, but those 2% were dominated by Facebook and Twitter, and Pinterest grabbed another 15%. Cyber Monday was a huge success for online stores.