Hyundai helped a girl named Stephanie send a message to her father. Sending this message wasn’t as easy as simply hopping in the car and driving to his work for delivery. The girl’s father is an astronaut aboard the ISS. For the astronaut to be able to see the message, it had to be gigantic.
In fact, Hyundai had to send out expedition teams to look for locations where the message could be made large enough to be seen from space and where weather wouldn’t keep the message from being visible, a dry lake in Nevada was eventually chosen. The plan started with a hand written message from Stephanie.