AT&T reduces upgrade pricing for the iPhone 3GS
After a massive consumer backlash, AT&T has reduced its upgrade pricing for existing customers.
Customer who bought the iPhone 3G last year within the first 3 months will now be able to purchase the iPhone 3GS at the same price as new customers.
This is great news for early adopters of the iPhone 3G, who want to upgrade to the latest model, it looks like AT&T actually listened to their customers and realised they were going to loose out on a lot of sales, check out the video below which explains how the upgrades work.
It’s a shame that O2 in the UK aren’t offering a fair upgrade route, instead they are charging customers who bought their iPhone 3G on launch day last year up to £520 about $850 for a new iPhone 3GS.
AT&T via Slash Gear
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June 18th, 2009 at 5:13 pm
How is this any more of a “fair upgrade route” than before? The people signed a two year contract, which had certain conditions. AT&T insisting that people follow the contract that they’d signed is perfectly just.
AT&T just responded to pressure from a bunch of whiny customers.
June 18th, 2009 at 5:17 pm
At the end of the day I am sure the only reason AT &T did this was so that they and Apple could sell more of the new iPhone 3GS, its a shame that O2 in the UK aren’t doing the same.