Apple’s Tablet Share Drops After Kindle Fire Launch
According to a recent report by research firm IDC, Apple’s share of the tablet market fell to 54.7 percent in the fourth quarter of 2011, which is down from the previous quarter where Apple’s share of the tablet market was at 61.5 percent.
The report also mentions some information about Android’s share of the tablet market, which has increased due to the release of the new Amazon Kindle Fire tablet which took a 16.8 percent share of the tablet market in the same quarter.
“Amazon’s widely-reported entry into the media tablet market with a $199, 7-inch product seemed to raise consumers’ awareness of the category worldwide despite the fact that the Fire shipped almost exclusively in the U.S. in the fourth quarter,” said Tom Mainelli, research director, Mobile Connected Devices. “As a result, products across the pricing spectrum sold well, including everything from Apple’s premium-priced iPads (which start at $499) to Pandigital’s line of Android-based, entry-level tablets (which start at $120). The success of market leader Apple was particularly noteworthy, as the company’s shipment total for the quarter represents an increase of 110.5% from 4Q10.”
Android’s share of the tablet market rose to 44.6 percent in quarter four of 2011, this was up from 32.3 percent in quarter three of 2011.
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