According to the Wall Street Journal, Apple will be charging a serious amount of cash for companies to advertising on their new iADd platform which will deliver advertisements to the iPhone and iPod Touch though applications.
Advertising executives have said that they would normally pay between $100,000 and $200,000 for such a deal, Apple can obviously charge more as the adverts would be delivered to over 50 million iPhone owners around the world.
There are also reports that is advertisers want to become one of the first companies to be features on the new iAd platform this may also command a premium with reports of up to $10 million to be one of the first companies to advertise on there.
Apple’s iAd platform will deliver adverts through applications, and developers will receive a larger share of the revenue, they will get a 60 percent split whilst Apple will receive a 40% split.
This could bring in a serious amount of extra revenue for Apple, and also for their application developers who would be able to either charge less for their applications or release them at now charge if they are able to make their revenue from the advertisements.