Last week, Apple partnered with the American Red Cross to help victims affected by Hurricane Sandy. It even launched a page in the iTunes Store for people to pledge their donations. Today, Apple is upping the ante and donating $2.5 million to the American Red Cross to benefit Hurricane Sandy victims.
This is a great move by Apple. It’s good for PR and it also helps some people who really need it. Apple employees and its customers have raised thousands of dollars for the relief effort.
Under the leadership of Tim Cook, the company has been increasing its charity efforts and they should be commended for it. Hopefully they keep this up.